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AdvertisementAs a potential US TikTok ban looms, Gen Zers are contemplating what app might take its place. A potential TikTok ban loomsThe US Senate passed a bill on Tuesday that could see TikTok removed from app stores. It's unclear if such AI tools would convince Gen Z to scroll on Instagram and use it more often. AdvertisementJaxson Whittle, an older Gen Z, told BI he holds a different opinion. "No hate to them, but I don't think it's the move for Gen Z at the moment."
Persons: Young, , Zers, Joe Biden, They'd, Gabrielle Yap, Instagram, Josie doesn't, Gen, Hibaq Farah, TikTok, Farah, Tabitha Mae, I'm, I've, Yap, Kat, It's, Sophie Lund, Yates, Hargreaves Lansdown, Jaxson Whittle, TikToker Cassandra Marie, Gen Z, she's Organizations: Service, Senate, Business, Pew Research Center, Meta, Facebook, BBC, YouTube, Gen Locations: TikTok
The big storyTick-tock on TikTokChelsea Jia Feng/BITikTok's time in the US could soon be on the clock. When it's all said and done, a TikTok ban could be in place before the week's end. Business Insider's Peter Kafka explains why the TikTok ban, while more imminent than ever, still has a long way to go . A TikTok ban would benefit one familiar face in social media, though, writes BI's Katie Notopoulos . YouTube Shorts, too, stand to grab more attention after a TikTok ban.
Persons: , Caitlin Clark's, Chelsea Jia Feng, ByteDance, Joe Biden, it's, Business Insider's Peter Kafka, Michael Beckerman, TikTok, hawking, BI's Lindsay Dodgson, outperforming, Katie Notopoulos, Merrill Lynch, Tyler Le, Andy Sieg's, Merrill, Lindsay Hans, Eric Schimpf, It's, Steve Cohen's, Grzegorz Wajda, Hokyoung Kim, Nordstrom, Tesla, Dan DeFrancesco, Jordan Parker Erb, Hallam Bullock, George Glover Organizations: Business, Service, Nike, Bloomberg Intelligence, YouTube, Big Tech, New York Stock Exchange, NYSE, Chelsea, Getty, Walmart, BI, Costco, Amazon, Motors, Spotify Locations: Americas, TikTok, Merrill, China, American, New York, London
Higher life expectancy rates mean that some Gen Zers might be retired for 50 years, says UBS. A portfolio needs to beat inflation by 2 percentage points to retire well, the bank said. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementGen Zers could spend up to 50 years in retirement — so they should start investing as soon as possible, according to UBS. Typical investing wisdom posits that a retired person's portfolio should aim to keep pace with inflation.
Persons: Zers, , Lee Wen Ching, Wen Ching, Andrew J, Scott, We've, we'd Organizations: UBS, Service, Michelin Locations: Swiss
But Gen Z workers ages 18 to 24 are the most likely to let those messages pile up. More than a third, 36%, of Gen Z workers say they have over 1,000 unread emails in their inbox, compared with 18% of office workers overall. They're also more likely than other age groups to say they've sent an email they regret, with 1 in 5 Gen Z professionals saying they "very often" regret the emails they send. "Gen Z's communication preferences are heavily influenced by the prevalence of instant messaging platforms and social media," he says. On the other hand, "the structured and formal nature of email communication may feel unfamiliar and more complicated to many [Gen Zers]," Touma says.
Persons: Gen, They're, they've, Gen Z, Esteban Touma, Zers, Touma Locations: Babbel
AdvertisementThe majority of so-called "peak boomers" have $250,000 or less in assets , according to a recent report, write Juliana Kaplan and Ayelet Sheffey. If you're a bit surprised by the dire economic situation of peak boomers, I wouldn't blame you. Older boomers had the benefit of employer-subsidized retirement plans before a shift in the workforce left younger boomers to fend for themselves. Alistair Berg/Getty ImagesPeak boomers' retirement struggles might end up being a wake-up call for younger generations. There will be plenty of lessons learned from peak boomers entering retirement without the safety net of a pension.
Persons: , blowup Jacob Wackerhausen, Jenny Chang, Rodriguez, Juliana Kaplan, Ayelet Sheffey, that's, we've, boomers, Alistair Berg, Xers, Gen Zers, Bryan Erickson, Jane Street, Chowdhury, Elon Musk, they'd, Tesla, Tony Stubblebine, Nick Little, Dani Widell, BI's Emily Stewart, Dan DeFrancesco, Jordan Parker Erb, Hallam Bullock, George Glover, Grace Lett Organizations: Business, Service, Social Security, Security, Google, Wall Street, JPMorgan, Detroit Police Department, Tesla, BI, Verizon Locations: Covid, China, Europe, Airbnb ., America, New York, London, Chicago
@ceevannn #stitch with @Renèe | Influencer Marketing these days, Katy Hearn’s products and branding dont move me to purchase. TikTok influencers stand above IG because of authenticity. As social media marketing evolved, so did the opportunity for influencers to work with more brands. Data shared with the outlet from a YPulse study found that 45% of 13 to 22-year-old respondents felt influencers don't have the sway they used to. Sophie Wood, the director of strategy at influencer marketing agency Fohr, told BI the influencer bubble hasn't burst, it's just changing.
Persons: , Manrika Khaira, TikTok, it's, Zers, CeeVan, influencers, Katy, rogan, @Madeline Pendleton, Ashley Rector, Quimby, — influencers, Rector, Samantha Zink, Zink, Gen Z, Influencers, Catherine Falls, Sophie Wood, Wood, Hannah Witton, Witton, It's, Jessica Dante Organizations: Service, Business, Influencer, qvc, Federal, Quimby Digital, Zink Talent, Yahoo News, YouTube, Smart, BI, Love Locations: Catherine, London
Rising insurance costs could keep homeownership out of reach for many. AdvertisementAdding to that, as the climate crisis escalates, it's likely homeowners insurance will only become more expensive. The climate crisis is causing homeowners' insurance costs to riseThe average American homeowner pays $1,915 a year in insurance costs — about $160 a month — per NerdWallet. For instance, insurance rates increase in states with more severe natural disasters. Have you chosen to rent or move because of homeownership costs?
Persons: Laura Longero, Zers Organizations: Service, Business, Federal Reserve, Insurance, Farm, Allstate, Casualty Insurance, US Bureau of Labor Statistics Locations: Oklahoma, California, California , Florida, Texas, Florida
Most nights, you'll find Ariana Nathani in the middle of a crowded bar, surrounded by young people waiting to meet her. In 2019, she launched a dating podcast called "Drinks First," where she would interview anonymous singles about their dating preferences and history. She promotes the podcast and posts food and lifestyle content on her personal TikTok and Instagram accounts, too. She has an upcoming event with the dating app Bumble, which is paying her $5,000 to host an event at the restaurant Ketchy Shuby. Outside Drinks First, Nathani has built her own brand as a food and lifestyle creator.
Persons: you'll, Ariana Nathani, Zers, Nathani, I've, it's, Brands, She's, Johnson, she'd, It's Organizations: Business, Brands, Soho, Soho House, Nathani, Johnson Locations: New York City, TikTok, Soho, New York, Georgia
It's not necessarily that I'm spending less money, but I'm way more intentional about how I spend it. But my generation has to choose between these things; having fun in your 20s is harder now. Sandke said she wants to enjoy her 20s and she builds fun activities into her budget. My savings also go toward fun things I'm looking forward to in the near future. I want to look back on my 20s and feel I was responsible with my money and had fun.
Persons: , Emma Sandke, I've, It's, Sandke, Roth, I'm Organizations: Service, Business, Boston Locations: Boston
It's called "blackout shopping," and it's one of the worst things you can do if you're trying to save money, according to Kate Kaden, a YouTuber who gives advice on "frugal living." Living below your means is the best way to save money consistently, Kaden told Business Insider. AdvertisementOne of those is "blackout shopping," Kaden said, when we go out for something specific but get tempted into picking up impulse purchases around the store. Some of Kaden's most popular videos are about consistent ways to save money, things people should stop buying, and how to form a "frugal cocoon." "So shop for where you're really at and what you're going to do."
Persons: , It's, Kate Kaden, Kaden, you've, Gen Zers, millennials, decluttering Organizations: Service, Business, McKinsey, Federal, YouTube
Gen Zers are in their boycott era, turning against anything that doesn't align with their beliefs. But McGoff said Gen Zers wanted their workplace to align politically — so they had to talk about it. Getty ImagesGabrielle Yap, who's 26, said Gen Zers grew up in a time when information was available at their fingertips 24/7. "The company's public stance on these points, as well as the managers' views, affect the organization's capacity to hire Gen Zers," he said. It was a 2018 survey by Deloitte, not Deloitte's 2023 Gen Z and Millennial Survey.
Persons: Zers, , there's, Gen, Z, Gen Zers, Karim Adib, Omar Taleb, Zer, George Floyd, Erin McGoff, McGoff, Adib, Gabrielle Yap, We've, we're, Yap, It's, Khalid Machchate, Zoomers, would've, Taleb Organizations: Service, Starbucks, McDonalds, Hyundai, HP, Siemens, Deloitte, Survey, ClickThrough, Bright Network, W Technology Locations: Israel, Gaza, who's, Lindsey, Africa
Danielle Shultz is a professional dancer and runs her own corporate wellness business. Her business, Triangle Sessions, has landed contracts with Google, Meta, and Deloitte. She also runs her startup Triangle Sessions, which offers corporate wellness and team-building events. When she's not at dance rehearsal, Shultz teaches Triangle Sessions classes on topics like relaxation and terrarium building. Danielle Shultz, 36, is a dancer with The Metropolitan Opera and runs her own corporate wellness business.
Persons: Danielle Shultz, Shultz, , Zers, Bankrate —, she's, I've, Robert Nickelsberg, It's, Schulz Organizations: Triangle, Google, Deloitte, Service, Metropolitan Opera, YouGov, Triangle Sessions, The, Sessions Locations: Philadelphia, New York City, York
AdvertisementHappiness may be hard to define, but Gen Z knows at least one thing that helps them achieve it. But while nearly two-thirds of Gen Z identify as happy, that percentage drops significantly as people in the age group right as they reach adulthood (ages 18 to 26). The Gallup study isn't a direct comparison but did use previous surveys to assess differing happiness levels between Gen Z and prior generations, Hrynowski told the outlet. Adequate amounts of sleep and relaxation ranked second among factors contributing to Gen Z happiness. Advertisement"There's this perception that Gen Z is really connected, but are those connections of a high quality in there?
Persons: , Gen Z, Zach Hrynowski, Hrynowski Organizations: Gallup, Service, Walton Family Foundation, CNN, Business, CNBC
Read previewGen Zers are facing plenty of challenges as they slowly but surely rise through the ranks of school, work, and the economy. Gallup sampled 2,271 Gen Zers ages 12 through 26 at the end of November 2023. Related storiesThe places where Gen Z finds purpose — school and work — are becoming more elusive for some as the rate of "disconnected youths" rises. Just six in 10 Gen Zers responded that they always or often feel their life has direction, with feelings of significance and purpose lower among older Gen Zers. This drop was most pronounced for Gen Z employees — down six percentage points from last quarter — who increasingly feel less connected to their company's culture.
Persons: , Gen, Gallup, Zers, Gen Zers, Gen Z, Z Organizations: Service, Gallup, Business
But a recent survey may provide some insight about what drives Gen Z's happiness. 73% of Gen Zers consider themselves to be very happy or somewhat happy, the survey found. 1 thing that influences Gen Z's happiness is having a purposeOne of the most significant findings of the survey is that what influences the happiness of Gen Zers the most is "their sense of purpose at work or school." Yet, "between 43% and 49% of Gen Zers do not feel what they do each day is interesting, important or motivating," the report states. 4 major influences on the happiness of Gen Zers
Persons: Arthur C, Brooks, Gen Zers, Zach Hrynowski, Gen Z, Gen, Zers, David Spicer, Spicer, Taylor Swift Organizations: Gallup, Walton Family Foundation, Harvard University, CNBC
Compared with Millennials, especially, who entered the workforce in the Dark Ages known as the Great Recession, the Gen Z experience is a dream. But Gen Z isn’t having an easy go of it either. Gen Z hasn’t had a chance to get a foot in the door. “Many Gen Zers also indicated their first step in managing behavioral-health challenges was going to TikTok or Reddit for advice,” the report said. It’s hard to blame them: Many in Gen Z had their formative school years blown up by a global pandemic.
Persons: CNN Business ’, Z, Zers —, ” Brendan Duke, they’re, haven’t, ” Duke, , Z hasn’t, Duke, , , Gen Zers, Zers, Gen Z, that’s, that’ll, We’re, X, Charles Schwab Organizations: CNN Business, New York CNN, Boomers, Center for American, Federal Reserve, McKinsey, Bloomberg Locations: New York
Just like the generations before them, Gen Z uses an extensive list of slang words. "Bussin," "ick," and "mid" are popular among Gen Z. Social media helps slang spread rapidly, but proper credit is often lost along the way. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . This story is available exclusively to Business Insider subscribers.
Persons: Gen Z, Z, , John Baugh, Louis Organizations: Service, Washington University, Business Locations: YOLO, St
Advancements in AI tech have given birth to an industry of AI influencers, and major companies are beginning to show interest in their far more cost-effective approach to marketing. AdvertisementMiquela's success didn't spark a virtual-influencer revolution, but that was largely because of cost — human influencers were still cheaper. She sees AI influencers being used to provide a deep level of information, support, and guidance on brands and products. Do AI influencers really stand a chance at building trust with an audience? A study in the European Journal of Marketing found that consumers were just as likely to follow an AI influencer as a human influencer but that they didn't trust the AI influencer as much.
Persons: Zers, Gen Z, influencers, wannabes, — they're, Nikita Baklanov, Julia Broome, Baklanov, Broome, she'd, it's, Miquela Sousa, Lil Miquela, Instagram Miquela, Calvin Klein, Imma, HypeAuditor, Euronews, who's, Jenny Dearing, Dearing, ChatGPT, chatbot, Eric Schmidt, Jonathan Haidt Organizations: Stanford, UGC, Prada, Companies, Meta, Instagram, AIs, Oxford, Advertising, Air, European, Marketing, Air Canada, Google, Alpha Locations: strategize, TikTok, Antarctica, Air Canada
In today's big story, we're looking at Jamie Dimon's annual letter to shareholders and why this edition is so different . The big storyDimon sounds offWin McNamee/Getty Images; Chelsea Jia Feng/BIWhen Jamie Dimon talks, people tend to listen. Dimon's annual letter to shareholders grabs the business world's attention in ways most executives can only imagine. Dimon described the tech as just as innovative and impactful as the printing press, steam engine, electricity, and the internet, writes Business Insider's Jyoti Mann. The polarization of politics was something Dimon touched on in his letter, urging people to resist being "weaponized."
Persons: , Jamie Dimon's, Jamie's, Win McNamee, Chelsea Jia Feng, Jamie Dimon, Larry Fink, Dimon, Insider's Jyoti Mann, BI's Theron Mohamed, BI's Juliana Kaplan, Alex Brandon, Rebecca Zisser, he's, it'd, David Rosenberg, Jenny Chang, Rodriguez, Elon Musk, Tesla, Musk, Gabor Cselle, Brooks Kraft, Zers, they'll, they've, Dan DeFrancesco, Jordan Parker Erb, Hallam Bullock, George Glover Organizations: Business, Service, JPMorgan, Democratic, Monetary Fund, Microsoft, Google, Twitter, Brooks Kraft LLC, Getty, Warner Bros, Oxford High, Boeing Locations: Pennsylvania, Asia, Hong Kong, Singapore, Dubai, Abu Dhabi, London, New York
In today's big story, we're looking at how China's plan for reinvigorating its economy has the rest of the world worried . The country is overproducing goods and then flooding global markets with them to save its struggling economy, writes Business Insider's Huileng Tan. Decades ago, as the country opened up its economy, China underwent rapid industrialization, allowing it to produce cheap goods. AdvertisementUS Treasury Secretary Janet Yellen has already warned China shock 2.0 could destabilize the global economy, specifically impacting green-energy exports . He pointed to China's GDP growth outpacing the US when the numbers are adjusted for disinflation and inflation in each country, respectively.
Persons: , Chelsea Jia Feng, Huileng Tan, Huileng, China's, Janet Yellen, Tyler Le, Ray Dalio, that's, it's, Dalio's, Nicholas R, Lardy, Donald Trump, M, There's, Angus Deaton, Walter Huang, Sevonne Huang, Justin Sullivan, Alyssa Powell, Tesla, Hubspot, Mikel Jaso, Zers, That's, Dan DeFrancesco, Jordan Parker Erb, Hallam Bullock, George Glover, Grace Lett Organizations: Service, Business, West, New York Federal Reserve, Bridgewater Associates, Getty, Apple, Reuters, Google, McKinsey Locations: China, Glendale, Ariz, New York, London, Chicago
Now her family is living their American dream in South Florida. Peacock's family is just one example of people pursuing the American dream, which can mean different things to different people, like achieving homeownership. Some Gen Zers see the American dream has changed from how older peers may have seen it. For us, the American dream is also the weather and the beach lifestyle, and we have that." "We're legally entitled to do the last stage from within the country, but it's a very complicated and lengthy process," Peacock said.
Persons: Amber Peacock, Peacock, we'd, didn't, Zers, She's, We've, we've, America Peacock, they're, We're, Brit Peacock, Aunty Bubs, they've, It's Organizations: Service, Business, Sunshine State, YouTube Locations: England, Scotland, South Florida, America, New York, Florida, Edinburgh, Lincolnshire, Memphis , Tennessee, Tennessee, Memphis, Nashville, Nashville , Tennessee, Texas, Chicago, West, East
Loneliness and happiness are often related, and people of all ages have been battling those issues for years. The World Happiness Report, released in March, delved further into how people of all generations are experiencing loneliness and happiness globally. And when it comes to loneliness in the US, the younger generations were hit the hardest. This is despite the fact that actual social connections are much more frequent for Millennials than Boomers, and about as frequent as for Generation X." AdvertisementThe focus on meaningful connections might just be what splits older generations from younger generations when it comes to happiness.
Persons: , Millennials, Preeti Malani, Malani, Zers, it's, Susan Skinner, Louis, That's, Xers, Maria Maki, Maki Organizations: Service, Business, Boomers, University of Michigan, Louis Federal, Equity Locations: North America
About one-third of hiring managers in a survey admitted bias against Gen Zers or older candidates. That's because, according to a survey from Resume Builder, 36% of hiring managers said they were biased against Gen Z candidates. So why are some hiring managers not down with younger or older workers? Among the hiring managers who admitted to bias against Gen Z job seekers, more than three-quarters cited younger workers' lack of experience. Nearly two-thirds were worried older candidates would experience health problems, and almost half of all hiring managers identified worries that older workers didn't have sufficient experience with technology.
Persons: Gen Zers, , Gen, Ageism, Stacie Haller, Haller, Zers, Barbara Corcoran, Gen Z, Nobody Organizations: Service, Facebook, Employment Opportunity Commission
Hot girls love book clubs
  + stars: | 2024-04-05 | by ( Jordan Parker Erb | ) www.businessinsider.com   time to read: +7 min
All the "It Girl" celebrities have their own book clubs, from model Kaia Gerber to Kendall Jenner. TikTok is flooded with "book recommendations for hot girls," and young women are flocking to apps like Bookclubs to start or join a reading group. But in an age when people are lonelier — and more chronically online — than ever, book clubs have taken on new meaning. Book clubs on the riseBook clubs are nothing new. "We call it book club, but we're not actually doing a traditional book club," Shao said.
Persons: , Gen, Korn, Kaia Gerber, Kendall Jenner, they'd, Anna Ford, Ford, Isa Tomlinson, Tomlinson, Amylynne Siroin, Reese Witherspoon, Oprah Winfrey, Gen Zers, It's, Micaela Primoff, Primoff, it's, Vivien Shao, we're, Shao Organizations: Service, Fan Locations: TikTok, Austin, Brooklyn , New York, New York
About one-third of hiring managers in a survey admitted bias against Gen Zers or older candidates. That's because, according to a survey from Resume Builder, 36% of hiring managers said they were biased against Gen Z candidates. So why are some hiring managers not down with younger or older workers? Among the hiring managers who admitted to bias against Gen Z job seekers, more than three-quarters cited younger workers' lack of experience. Nearly two-thirds were worried older candidates would experience health problems, and almost half of all hiring managers identified worries that older workers didn't have sufficient experience with technology.
Persons: Gen Zers, , Gen, Ageism, Stacie Haller, Haller, Zers, Barbara Corcoran, Gen Z, Nobody Organizations: Service, Facebook, Employment Opportunity Commission
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